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Selasa, 23 September 2014

MENEJEMEN PEMASARAN MODERN

Judul : MENEJEMEN PEMASARAN MODERN
Pengarang : Drs. Basu Swastha DH., M.B.A.
Penerbit : Liberty Yogyakarta                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
Cetakan  : cet. 13
Tahun Terbit : 2008
Bahasa : Indonesia
Jumlah Halaman : 446 hlm
Kertas Isi : HVS
Cover : Soft
Ukuran : 15 x 23 cm
Berat : 700 gram
Kondisi : Baru
Harga :  Rp       56,000 diskon 15%
Bayar :  Rp       47,600
Stock : 1



MENEJEMEN PEMASARAN MODERN
Penulis : Drs. Basu Swastha DH., M.B.A.
Penerbit : Liberty Yogyakarta

DAFTAR ISI
KATA PENGANTAR
DAFTAR GAMBAR
DAFTAR TABEL
BAGIAN SATU – KONSEP PEMASARAN & MENEJEMEN PEMASARN
BAB 1: PEMASARAN—PERUSAHAAN DAN MASYARAKAT
Sistem. Falsafah dan Menejemen Pemasaran
Tanggungjawab sosial dan konsumerisme
BAB 2: PENGAMBILAN KEPUTUSAN DALAM PEMASARAN
Analisa Tradisional
Model Keputusan Formal
Menggunakan Maerketing Mix untuk Mengambil Keputusan yang Efektif
Sevuah Modal untuk Mengambil Keputusan
BAB 3: KESEMPATAN PASAR—TITIK PANGKAL DARI MENEJEMEN PEMASARAN
Tugas-tugas Menejemen Pemasaran
Strategi Pemasaran
Pengembangan Strategi Pemasaran
BAGIAN DUA – PASAR
BAB 4: SEGMENTASI
Pembedaan Produk
Segmentasi pasar
Penentuan Posisi Produk
BAB5: PERILAKU PEMBELI
Model-model Perilaku Konsumen
Model Perilaku Pembeli Industri
BAB 6: ANALISA DAN PERAMALAN PERMINTAAN
Permintaan Pasar
Faktor-faktor Yang Mempengaruhi Permintaan Pasar
Analisa Volume Penjualan Dan Biaya Pemasaran
Mengestimasikan Penjualan Potensial
Peramalan Penjualan
BAGIAN TIGA – MARKETING MIX : PERENCANAAN DAN STRATEGI PEMASARAN
BAB 7: STRATEGI PEMASARAN BARANG KONSUMSI DAN BARANG INDUSTRI
Arti dan Penggolongan Barang
Strategi Pemasaran
BAB 8: PENGEMBANGAN PRODUK BARU
Mengapa Mengembangkan Produk Baru
Mengendalikan Pengembangan Produk
Pencarian dan Penyaringan Ide tentang Produk Baru
Analisa Bisnis
Pengembangan dan Pengujian
Pengujian Pemasaran
Komersialisasi
BAB 9: SIKLUS KEHIDUPAN PRODUK
Pemanfaatan Siklus Kehidupan Produk
Tahap Perkenalan
Taham Pertumbuhan
Tahap Kedewasaan
Tahap Kemunduran
BAB 10: STRATEGI PENENTUAN HARGA : PENDEKATAN UMUM
Pengertian Harga
Metode Praktis
Penetapan Harga yang Didasarkan pada Permintaan
BAB 11: MENEJEMEN SALURAN DISTRIBUSI
Konsep saluran Distribusi
Mengapa Menggunakan Perantara?
Beberapa Alternatig Distribusi
Pemilihan dan Pengendalian Saluran Distribusi
Model Keputusan Distribusi
BAB 12: MENEJEMEN LOGISTIK
Pengertian Menejemen Logistik
Penentuan Lokasi Toko Pengecer
BAB 13l STRATEGI PROMOSI
Komunikasi Pemasaran
Promotional Mix
BAB 14: MENEJEMEN PERIKLANAN
Kesempatan untuk Periklanan
Tujuan Periklanan
Anggaran Periklanan
Pemilihan  Media
BAB 15: MENEJEMEN PENJUALAN
Gambaran Umum Menejemen Penjualan dan Prosesnya
Tugas Menejemen Penjualan
Penentuan Jumlah Salesman
Motivasi dan Kompensasi Salesman
Evaluasi Hasil Kerja Penjualan






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