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Rabu, 24 September 2014

ANALISIS DAN DESAIN APLIKASI MULTIMEDIA UNTUK PEMASARAN

Judul : ANALISIS DAN DESAIN APLIKASI MULTIMEDIA UNTUK PEMASARAN
Pengarang : M. Suyanto
Penerbit : Penerbit Andi                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
Cetakan  : cet. 1
Tahun Terbit : 2004
Bahasa : Indonesia
Jumlah Halaman : 312 hlm
Kertas Isi : HVS
Cover : Soft
Ukuran : 15 x 23 cm
Berat : 500 gram
Kondisi : Baru
Harga :  Rp       49.500 diskon 15%
Bayar :  Rp      42.075
Stock : 1



ANALISIS DAN DESAIN APLIKASI MULTIMEDIA UNTUK PEMASARAN
Pengarang: M. Suyanto
Penerbit: Penerbit Andi

DAFTAR ISI

BAB 1 PEMASARAN DAN MULTIMEDIA
Definisi pemasaran
Pasar sasaran
Segmentasi pasar konsumen
Segmentasi komunitas internet
Segmentadi pasar industri
Pembidikan pasar
Menentukan posisi
Bauran pemasaran
Multimedia mempertajam pesan
Aplikasi multimedia dalam  bidang pemasaran

BAB 2 MENGEMBANGKAN APLIKASI MULTIMEDIA
Siklus hidup pengembangan aplikasi multimedia
Pendefinisiaan masalah multimedia
Studi kelayakan
Analisi aspek bisnis dan kebutuhan sistem
Alat bantu dalam analisis sistem

BAB 3 MERANCANG KONSEP APLIKASI MULTIMEDIA
Pentingnya kreativitas dalam multimedia
Copy platform
Identifikasi audiens sasaran
Strategi generik
Strategi premitive
Strategi unique selling proposition
Strategi brand image
Strategi ingerent drama
Strategi resonansi
Strategi positioning
Alat bantu untuk merancang aliran aplikasi multimedia

BAB 4 MERANCANG ISI APLIKASI MULTIMEDIA
Merancang isi dengan menampilkan keunggulan
Daya tarik pesan
Gaya dalam pelaksaan pesan iklan
Kata dalam mengeksekusi pesan

BAB 5 MERANCANG NASKAH PADA APLIKASI MULTIMEDIA
Prinsip dasar dalam menulis naskah multimedia
Istilah-istilah dalam pembuatan naskah dan storyboard
Pembuatan naskah multimedia
Pembuatan naskah iklan televisi
Pembuatan naskah iklan televisi luar negeri
Merancang storyboard multimedia
Merancang storyboard iklan televisi
Merancang photoboard iklan televisi

BAB 6 MERANCANG GRAFIK PADA APLIKASI MULTIMEDIA
Merancang garis
Merancang bentuk
Merancang warna
Merancang kontras nilai
Merancang tekstur
Merancang format
Merancang teks
Prinsip dasar desain
Merancang video
Merancang audio
Merancang animasi

BAB 8 MEMPRODUKSI SISTEM MULTIMEDIA
Peran produsen multimedia komersial
Tahap pra produksi
Tahap produksi
Tahap pasca produksi

BAB 8 MENGETES, MENGGUNAKAN DAN MEMELIHARA APLIKASI MULTIMEDIA
Mengetes sistem multimedia
Menggunakan sistem multimedia
Menerapkan sistem tersebar
Melatih pemakai
Konversi sistem multimedia
Memelihara sistem multimedia


BAB 9 CONTOH PROPOSAL PENAWARAN PEMBUATAN APLIKASI MULTIMEDIA







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