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Sabtu, 13 September 2014

KOMUNIKASI POLITIK SEBUAH PENGANTAR


Judul : KOMUNIKASI POLITIK SEBUAH PENGANTAR
Pengarang : Gun Gun Heryanto
Penerbit : Ghalia Indonesia                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
Cetakan               : cet. 1
Tahun Terbit : 2013
Bahasa : Indonesia
Jumlah Halaman : 186 hlm
Kertas Isi : HVS
Cover : Soft
Ukuran : 17 x 25 cm
Berat : 300 gram
Kondisi : Baru
Harga :  Rp       60,000diskon 15% diskon 15%
Bayar :  Rp       51,000
Stock : 1





KOMUNIKASI POLITIK SEBUAH PENGANTAR
Pengarang: Gun Gun Heryanto
Penerbit: Ghalia Indonesia

DAFTAR ISI

BAB 1 KOMUNIKASI POLITIK: SEBUAH PENGANTAR
Definisi komunikasi politik
Historisasi kajian komunikasi politik
Signifikasi komunikasi politik
komunikasi politik di ranah kajian komunikasi

BAB 2 KOMUNIKATOR DAN KHLAYAK POLITIK
Komunikator politik
Khalayak politik

BAB 3 KAMPANYE DALAM KOMUNIKASI POLITIK
Pengertian kampanye
Jenis dna metode kampanye
Tujuan kampanye
Karakteristik kampanye
Pendekatan marketing politik

BAB 4 OPINI PUBLIK
Definisi opini publik
Karakteristik opini publik
Pembentukan opini publik
Teori pembentukan opini publik
Survei opini publik

BAB 5 PROPAGANDA DALAM KOMUNIKASI POLITIK
Definisi propaganda
Perbedaan propaganda dengan kampanye
Jenis-jenis propaganda
Teknik-teknik propaganda
Prinsip propaganda melalui media masa

BAB 6 PUBLISITAS POLITIK
Definisi publisitas
Tujuan publisitas
Bentuk-bentuk publisitas
Keunggulan dan kelemahan publisitas
Perbedaan publisitas dengan publisitas

BAB 7 RETORIKA POLITIK
Penggunaan retorika dalam politik
Teknik-teknik retorika dalam politik
Tipe memoriter

BAB 8 NEGOISASI DALAM KOMUNIKASI POLITIK
Pemetaan dalam negoisasi politik
Tujuan negoisasi
Kuadrat negosiasi politik
Instrumen pokok alternatif negosiasi
Gaya komunikasi dalam negosiasi

BAB 9 PUBLIC RELATIONS POLITIK
Pengertian public relations politik
Tujuan public relations politik
Sejarah public relations politik
public relations politik sebagai aktivitas persuasi
karakteristik public relations politik
manfaat khusus public relations politik

BAB 10 RISET DALAM KOMUNIKASI POLITIK
Topik-topik utama dalam riset komunikasi politik
Penelitian komtemporer komunikasi politik
Pendekatan teretik dalam kajian komunikasi politik
Varian metodologi dalam penelitian komunikasi politik

BAB 11 DINAMIKA POLITIK DI INDONESIA
Sejarah komunikasi politik di indonesia
Dinamika komtemporer dalam komunikasi politik di indonesia

BAB 12 KOMUNIKASI POLITIK DI NEW MEDIA
Media baru dan karakteristiknya
Internet sebagai saluran politik
Internet dan politik
Argumentasi ruang publik baru kandidat
Peluang dan tantangan mengkonstruksi citra







PSIKOLOGI KOMUNIKASI


Judul : PSIKOLOGI KOMUNIKASI
Pengarang : Morissan, M.A
Penerbit : Ghalia Indonesia                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
Cetakan                  : cet. 2
Tahun Terbit : 2013
Bahasa : Indonesia
Jumlah Halaman : 288 hlm
Kertas Isi : HVS
Cover : Soft
Ukuran : 17 x 25 cm
Berat : 300 gram
Kondisi : Baru
Harga :  Rp       70,000diskon 15% diskon 15%
Bayar :  Rp       59,500
Stock : 1





PSIKOLOGI KOMUNIKASI
Pengarang: Morissan, M.A
Penerbit: Ghalia Indonesia

DAFTAR ISI

BAB 1 PENDAHULUAN
Ruang lingkup psikologi komunikasi
Individu sebagai komunikator
Sifat individu
Sifat dan keturunan
Faktor tingkah laku

BAGIAN 1 KOMUNIKASI INTRAPERSONAL

BAB 2 PENILAIAN DAN PERUBAHAN SIKAP
Bagaimana individu memberi penilaian
Bagaimana sikap berubah
Strategi persuasi

BAB 3 MANUSIA SEBAGAI MAKHLUK BERPIKIR
Berpikir melalui jalur sentral
Berpikir melalui jalur periferal
Motivasi berpikir
Kemampuan berpikir
Kekuatan argumen

BAB 4 PROSES BERPIKIR DAN MERANCANG STRATEGI PESAN
Pengetahuan prosedural
Tujuan komunikasi

BAB 5 BERPIKIR RUMIY DAN SEDERHANA
Konstruk personal
Kompleksitas kognitif
Komunikasi canggih
Merancang pesan
Cara berkomunikasi

BAB 6 RENCANA TINDAKAN DAN LOGIKA PESAN
Merencakan tindakan
Logika pesan
Interpretasi pesan

BAGIAN 2 KOMUNIKASI INTERPERSONAL

BAB 7 KOMUNIKASI DENGAN ORANG BELUM DIKENAL
Ketidakpastian komunikasi
Asumsi teori
Aksioma teori
Perluasan teori
Kondisi anteseden

BAB 8 PENYESUAIAN DIRI DALAM KOMUNIKASI
Proses akomodasi komunikasi
Identitas sosial
Asumsi teori
Konvergensi komunikasi
Akomodasi berlebihan
Adaptasi interaksi

BAB 9 PELANGGARAN KOMUNIKASI
Efek pelanggaran komunikasi
Prosemik
Teritorialitas
Derajat kemanfaatan
Derakat pelanggaran

BAB 10 BERKATA BOHONG
Strategi berbohong
Asumsi teori
Ciri orang berbohong
Kebocoran

BAB 11 HUBUNGAN DALAM KELUARGA
Ruang lingkup hubungan
Skema hubungan keluarga
Tipe keluarga

BAB 12 MANFAAT DAN PENGORBANAN DALAM HUBUNGAN
Nilai hubungan
Asumsi teori
Evaluasi hubungan
Pola pertukaran
Struktur pertukaran

BAB 13 KETERBUKAAN DIRI
Ruang lingkup keterbukaan
Asumsi teori
Analogi kulit bawang
Pertukaran sosial
Tahapan penetrasi

BAGIAN 3 KOMUNIKASI KELOMPOK DAN KOMUNIKASI ORGANISASI

BAB 14 KOMUNIKASI KELOMPOK
Dramatisasi
Kepemimpinan kelompok

BAB 15 KOMUNIKASI ORGANISASI
Tindakan rasional
Birokrasi rasional
Kepemimpinan organisasi

BAGAIN 4 KOMUNIKASI MASSA

BAB 16 PERKEMBANGAN PEMIKIRAN
Era teori masyarakat masa
Era perspektif ilmu pengetahuan
Era teori efek terbatas
Era teori kebudayaan

BAB 17 EFEK MEDIA MASA PADA SIKAP
Proses selektiffaktor persuasi
Faktor perantara

BAB 18 PROSES BELAJAR DAN MEMAHAMI
Karakteristik manusia
Kemampuan belajar
Pengamatan dan peniruan
Efek larangan
Efek suruhan

BAB 19 MEDIA SEBAGAI PENCIPTA REALITAS
Efek kultivasi
Asumsi dasar
Indeks kekerasn
Proses kultivasi

BAB 20 PENGGUNAAN DNA KEPUASAN MEDIA
Asumsi dasar
Audien aktif
Sejarah perkembangan
Model teori