| Judul | : | INTRODUCTION TO TAOURISM SCIENCE | |
| Pengarang | : | Prof. Dr. I gde Pitana, M.Sc | |
| Penerbit | : | Kencana | |
| Cetakan | : | Cet. 1 | |
| Tahun Terbit | : | 2010 | |
| Bahasa | : | Inggris | |
| Jumlah Halaman | : | 192 hlm | |
| Kertas Isi | : | HVS | |
| Cover | : | Soft | |
| Ukuran | : | 16 x 23 cm | |
| Berat | : | 400 gram | |
| Kondisi | : | Baru | |
| Harga | : | Rp 70,000 | diskon 15% |
| Bayar | : | Rp 59.500 | |
| Stock | : | 1 | |
INTRODUCTION TO TAOURISM SCIENCE
Pengarang: Prof.
Dr. I gde Pitana, M.Sc
Penerbit: Kencana
DAFTAR ISI
PREFACE
THE MINISTER OF CULTURE AND TOURISM'S
KEYNOTE ADDRESS
TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION
Introducing the Birth of a Science
The Audience and Advantages
The Content Structure
CHAPTER 2 TOURISM AS A SCIENCE
The Acknowledgment of Tourism as a Science
The Scientific Philosophy and Tourism Science
The Ontological Aspect
The Epistemological Aspect
The Axiological Aspect
Branches of Tourism Science
Comparisons with other Sciences
CHAPTER 3 HISTORY AND CONCEPTS OF
TOURISM
History of the Birth of Tourism
Definition Constructions of Tourist and Tourism
CHAPTER 4 TOURISM SYSTEMS
Theory of Systems
Tourism Systems
Tourism Industry in Tourism Systems
The Environmental Factors
CHAPTER 5 TOURISM RESOURCES
The Concept of Tourism Resources
Natural Resources
Human Resources
Cultural Resources
Special-Interest Resources
CHAPTER 6 TOURISM MANAGEMENT
The Concept of Management
Basic Principles of Tourism Management
Tourism Management Method
Tourism Management Models
CHAPTER 7 TOURISM DEVELOPMENT POLICY AND STRATEGIES
The Concept of Tourism Policy
History of World Tourism Policy Development
The Process of Tourism Planning
The Roles and Responsibilities of the Government in Tourism
Policy
Control Mechanism in Tourism Policy
CHAPTER 8 DEVELOPMENT OF TOURIST DESTINATION
The Concept of Tourist Destination
Destination as Tourism Product
Destination Life Cycle
Development Techniques of Tourist Destination
CHAPTER 9 TOURISM MARKETING
The Concept of Marketing
Tourism Marketing
Tourism Product Risk
Quality Management
The Systems and Functions of Marketing Management Marketing Planning
Marketing Mix
CHAPTER 10 TOURISM IMPACTS
Tourism Economic Impacts
Tourism Socio-Cultural Impacts
Tourism Impacts toward the Environment
Community Responses toward Tourism Impacts
REFERENCES
THE AUTHORS
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