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Rabu, 23 Juli 2014

TEORI PUBLIC RELATIONS PERSPEKTIF BARAT DAN LOKAL


Judul : TEORI PUBLIC RELATIONS PERSPEKTIF BARAT DAN LOKAL
Pengarang : Rachmat Kriyantono, Ph.D
Penerbit : Kencana                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
Cetakan  : Cet. 1
Tahun Terbit : 2014
Bahasa : Indonesia
Jumlah Halaman : 406 hlm
Kertas Isi : CD
Cover : Soft
Ukuran : 15 x 23 cm
Berat : 500 gram
Kondisi : Baru
Harga :  Rp     115,000diskon 15% diskon 15%
Bayar :  Rp       97,750
Stock : 1





TEORI PUBLIC RELATIONS PERSPEKTIF BARAT DAN LOKAL
Pengarang: Rachmat Kriyantono, Ph.D
Penerbit: Kencana

DAFTAR ISI

BAGIAN 1 METATEORI PUBLIC RELATIONS
Bab 1 measalah dasar teoretis: merumuskan teori-teori public relations
Bab 2 metateori teori public relations
Bab 3 akar perkembanagn teori public relations

BAGIAN 2 MEMBANGUN HUBUNGAN
Bab 4 publik dan stakeholder
Bab 5  teori sistem dan fungsi boundry spanning
Bab 6 teori excellence in public relations
Bab 7 teori contingency of accommodation in public relations
Bab 8 mengukur gangguan dengan teori matematika komunikasi
Bab 9 teori uncertainty reduction

BAGIAN 3 MANAJEMEN ISU, KRISIS DAN CITRA
Bab 10 situational theory of the publics
Bab 11 teori atribusi dalam krisis
Bab 12 teori apologia untuk merespons krisis
Bab 13 situational crisis communications theory
Bab 14 Teori spiralof silence untuk mengukur opini
Bab 15 teori konstruksi sosial dalam krisis
Bab 16 teori impression management, footing, face dan politeness
Bab 17 teori image restoration

BAGIAN 4 MANAJEMEN ORGANISASI
Bab 18 strukturasi
Bab 19 teori motivasi dan gaya manjerial
Bab 20 teori co orientation
Bab 21 public relations kritis
Bab 22 encroachment theory dan standar kompetensi public relations
Bab 23 teori relationship management

BAGIAN 5 PERSUASI DAN PRODUKSI PESAN
Bab 24 strategi narasi mempersuasi publik
Bab 25 teori disonansi kognitif
Bab 26 teori integrasi informasi dan perubahan sikap
Bab 27 elaborated likelihood model
Bab 28 framing agenda setting information subsidies
Bab 30 uses dan gratifications dan expectancy value

BAGIAN 6 PENGEMBANGAN TEORI PUBLIC RELATION DI INDONESIA
Bab 31 public relations dan kearifan lokal indonesi




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